Webinar marketing is a dynamic digital marketing strategy that leverages webinars, or online seminars, to engage, educate, and convert audiences. It involves hosting live or pre-recorded web-based presentations, workshops, or discussions on topics relevant to your target audience. Webinars are an effective way to showcase expertise, build brand authority, and generate leads. They offer interactive features like Q&A sessions, polls, and chat, fostering audience engagement. By offering valuable insights and solutions, webinars can convert attendees into customers or subscribers. This versatile marketing tool is ideal for businesses looking to reach a global audience, establish thought leadership, and drive conversions through informative and interactive online events.