Off-Page Optimization, often referred to as Offsite SEO, is a critical component of Search Engine Optimization (SEO) that focuses on enhancing a website's visibility and authority beyond its own domain. It involves activities conducted outside of the website to improve its search engine rankings and online reputation. Key off-page optimization strategies include building high-quality backlinks from reputable websites, engaging in social media marketing, and managing online reviews and mentions. These efforts aim to demonstrate to search engines that the website is trustworthy, authoritative, and relevant to users' search queries. Off-page optimization is essential for improving a website's organic search rankings and overall online presence.