Google AdWords, now known as Google Ads, is an online advertising platform that allows businesses to create and display ads on Google's search engine and its extensive network of partner websites and apps. Advertisers bid on keywords and pay when users click on their ads (pay-per-click). Google Ads offers various ad formats, targeting options, and analytics tools to help businesses reach their target audience and measure the effectiveness of their campaigns. It's a powerful tool for businesses to promote products and services, increase website traffic, and drive conversions through online advertising across the Google ecosystem.