Online Reputation Management (ORM) is a critical digital marketing strategy that focuses on monitoring, influencing, and enhancing an individual's or a brand's online image and reputation. It involves a proactive approach to managing what people see and perceive about you or your business on the internet. ORM techniques include monitoring online mentions, responding to customer reviews and feedback, and generating positive content to counteract any negative information. ORM aims to build trust, credibility, and a positive online perception, which is crucial in today's digital age where online reviews and opinions greatly influence consumer decisions. It helps maintain a favorable online image and mitigate potential damage to reputation.