Bid Management is a vital aspect of online advertising, particularly in pay-per-click (PPC) campaigns. It involves the strategic management of bid amounts for keywords or ad placements in digital advertising platforms like Google Ads or Bing Ads. The goal is to optimize ad spend while achieving specific campaign objectives, such as maximizing clicks, conversions, or return on investment (ROI). Bid Management involves setting bid strategies, adjusting bids based on performance data, and leveraging automation tools to ensure ads are shown to the right audience at the right time. Effective Bid Management is essential for efficient and cost-effective digital advertising campaigns.